HARVEY developed a refreshed identity, including a dramatically refined logo mark and a series of fun and impactful illustrations that reflect the brand’s playful spirit and overall mission to “Simplify Food. Amplify Life.”
Services:branding, in-store, print, packaging, digital, social media
Tessemae’s had an amazing fresh food product that was struggling to break out on shelf. To better connect with consumers, we created a refreshed identity, including a dramatically refined logo mark, new insta-worthy package design and a quick and easy system for benefit call-outs to reach today’s ingredient-conscious consumers seeking cleaner, simpler fresh food products.