Schmidt Old Tyme Bagels Let's talk

Schmidt Old Tyme

Grab a slice of life.


As one of the nation’s largest bakers, Schmidt Old Tyme provide over 90 consumer bread varieties in retail. We refreshed Old Tyme’s packaging to create a distinct and ownable brand that didn’t leave its 135 year heritage behind. In fact, Harvey was able to jumpstart their social channels to bring in a younger audience that previously viewed them as Grandma’s bread company.

What we did

Schmidt Instagram Schmidt Website
15% Increase in Sales
350X Audience Growth on Facebook vs. Competitors
2,500 New Followers per Month Across Facebook, Twitter, Instagram, Linkedin
The freak traffic jam
Schmidt stats
Schmidt Old Tyme Gameday Rolls
Schmidt Old Tyme Cinnamon Raisin English Muffin package design by Harvey Agency
Schmidt Old Tyme Deli-Style Rye Bread Package Design
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