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McCormick FlavorSolutions

Food & flavor first.

Background

Providing the flavor science and solutions behind some of the most iconic CPG and QSR foods, sauces and flavors around the globe, McCormick Flavor Solutions is one of the company’s fastest growing business lines and most intricate B2B marketing propositions. Known for 125+ years for spices, our job was to create a brand and story that could educate prospects on the brand’s leading-edge technical flavor capabilities without forgetting their food-first past.

We built the brand around a simple concept, great flavor requires a deep love and understanding of both the art and science of food. We developed a robust website that married art and science together at every turn, creating an experience that was rich with information but always vibrant and sensory stimulating.

What we did
  • Web Design
  • Web Development
  • Email Marketing
  • Blog Development
  • Social Media
  • SEO/PPC
McCormick FlavorSolutions website redesign and development project featuring their new home page McCormick FlavorSolutions vanilla print catalog design by Harvey Agency
3X Increase in total sessions
163% New user growth
+70% Average session time increase
McCormick FlavorSolutions Food is where we start video marketing campaign
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