1. Understanding Your Goals
Our digital marketing experts will work with you to define your business’s goals and develop a custom SEO strategy that aligns with your objectives.
2. SEO Audit
Think of this as a physical for your website. A thorough SEO Audit highlights the key areas of optimization: performance, content and reputation. With feedback from this audit, we can identify the strengths and weaknesses of your website, which will fuel the next steps of our process.
3. Competitive SEO Analysis
Benchmarking your competitors’ practices is a proven way to distinguish your company’s unique value proposition. This information will also aid our SEO experts in highlighting your brand’s strengths while keeping a pulse on the competitive landscape in your industry.
4. Keyword Research
By researching the top searched keywords associated with your industry, we’ll identify the keywords and phrases that are associated with your products or services. This will fuel the content strategy to make your company more visible on search engines.
5. Website Optimization
Even if your site is brand new, there’s a good chance that it isn’t performing at its best. From the SEO audit we conduct, we’ll start to resolve items like page errors, loading times and meta tags so search engines will identify your website as providing a smooth, relevant experience for its search users.
7. Monitor Traffic & Rankings
Our SEO experts will monitor your Google Analytics and Search Console accounts to observe how your website is performing before, during and after we start applying fixes. These analytics may also surface additional areas of opportunity to further improve your website’s visibility on search engines.
8. Content Analysis & Creation
A combination of qualitative and quantitative content is key to getting your website to the top of search engine results. During this phase, your company’s name will be on its way to being synonymous with the terms and keywords customers search for when looking for your products or services.
9. Link Building & Distribution
With the technical and contextual elements ironed out, it’s time to start building your company’s reputation online. Google hosts a popularity contest every time someone creates a search, and they strongly favor websites that are associated with other popular websites, both within and outside your industry.
