Harvey Services

A Data-driven approach to SEO

Generate more Organic Search Traffic to your Website!

Custom SEO Solutions

With Harvey’s custom SEO solutions, we’ll help you understand the variables that can impact your website’s visibility, while also crafting a data-driven content strategy that yields monetary results. We do this by creating unique strategies that focus on all the key areas of SEO: technical on-page SEO, local search optimization, brand awareness campaigns, and qualitative link building (backlinks).

As a search engine optimization and digital marketing agency based in Baltimore, Maryland, our approach to SEO is simple: enhance your website to more effectively communicate with search engines, produce quality content that is relevant to your ideal customer, and distribute this content widely. Harvey’s customer-first approach to SEO is guaranteed to drive more search traffic to your website.

Harvey’s SEO Services

On-Page SEO

On-Page SEO

  • Content ideation
  • Copywriting
  • On-going keyword and search term trend research
  • Optimize product descriptions and meta fields around popular search terms and keywords
    • Page Title
    • Meta Description
    • H1s & H2s
    • Alt Text
    • URL Slugs
  • Competitor research
Technical

Technical

  • Monitor and resolve brokenpages
  • Improve page speed performance
  • Maintain XML Sitemap
  • Implementation & Coding
  • Resolve 404 Errors
  • HTTPs Migration & Redirects
Off-Page SEO

Off-Page SEO

  • Backlink-building
  • Reputation management
  • Local SEO Keyword Ranking
  • Directory Submissions
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Applying SEO best practices with Harvey’s step-by-step, hands-on approach:

1. Understanding Your Goals

Our digital marketing experts will work with you to define your business’s goals and develop a custom SEO strategy that aligns with your objectives.

2. SEO Audit

Think of this as a physical for your website. A thorough SEO Audit highlights the key areas of optimization: performance, content and reputation. With feedback from this audit, we can identify the strengths and weaknesses of your website, which will fuel the next steps of our process.

3. Competitive SEO Analysis

Benchmarking your competitors’ practices is a proven way to distinguish your company’s unique value proposition. This information will also aid our SEO experts in highlighting your brand’s strengths while keeping a pulse on the competitive landscape in your industry.

4. Keyword Research

By researching the top searched keywords associated with your industry, we’ll identify the keywords and phrases that are associated with your products or services. This will fuel the content strategy to make your company more visible on search engines.

5. Website Optimization

Even if your site is brand new, there’s a good chance that it isn’t performing at its best. From the SEO audit we conduct, we’ll start to resolve items like page errors, loading times and meta tags so search engines will identify your website as providing a smooth, relevant experience for its search users.

7. Monitor Traffic & Rankings

Our SEO experts will monitor your Google Analytics and Search Console accounts to observe how your website is performing before, during and after we start applying fixes. These analytics may also surface additional areas of opportunity to further improve your website’s visibility on search engines.

8. Content Analysis & Creation

A combination of qualitative and quantitative content is key to getting your website to the top of search engine results. During this phase, your company’s name will be on its way to being synonymous with the terms and keywords customers search for when looking for your products or services.

9. Link Building & Distribution

With the technical and contextual elements ironed out, it’s time to start building your company’s reputation online. Google hosts a popularity contest every time someone creates a search, and they strongly favor websites that are associated with other popular websites, both within and outside your industry.

Ready to start improving your website’s visibility?

Put Harvey’s SEO services to work for you.

Contact us