BALTIMORE, July 31, 2020 – Michele’s Granola, a natural granola brand based in Maryland, has partnered with Baltimore-based ad agency Harvey to redesign its website and reignite its online presence.
Michele’s Granola has an ambitious goal to be a household name and pantry staple nationwide, known for its unique product quality, freshness and small batch, homegrown brand authenticity. The new website will play an essential role in this goal by driving online and in-store sales and enhancing customer loyalty by increasing product subscriptions.
Harvey was tasked with completely overhauling the site’s aesthetics, user experience and performance to create a modern, clean and streamlined shopping process that reflected the brand’s personality and, most importantly, converted visitors into customers.
"The Harvey team brought innovative design and SEO expertise to refreshing our website, which they are well known for. But maybe even more importantly, they listened to us as we shared the challenges of our growing business and gave us practical solutions that were well-suited to our overall brand strategy and goals. We felt supported every step of the way to our brand-new look which they delivered right on schedule!" said Michele Tsucalas, Michele’s Granola founder and owner.
“What sets Michele’s Granola apart is its commitment to making the very best granola in the very best way possible. At Harvey, we share this commitment in the work we do for our clients every day. We’re thrilled to have found a likeminded partner in Michele’s and look forward to introducing the brand to consumers across the country,” said Harvey’s EVP, John Makowski.
For more than 30 years, Harvey has driven sales through unique insights, transformative design and consumer engagement for leading global CPG brands and ambitious start-ups, including Covergirl, Flying Dog Brewery, McCormick Spice, Phillips Seafood, Tessemae’s All Natural, H&S/Schmidt Baking Co. and Glory Days Grill.
Located in Baltimore, Harvey is a woman owned, WBENC certified agency delivering best-in-class design, strategy, advertising and marketing that build brands and inspire consumer action.