How Pet Brands are Standing Out With Consumers
May 29, 2022 | Kory McCann
Here’s how 8 pet brands are differentiating
themselves in the market.
One question:
Why should pet owners care about your brand?
It’s an honest question that encourages some serious brand soul-searching. To answer the question, you have to ask a few more questions. Sorry, life is a series of questions. At least these have answers:
What makes you different?
and
Does your difference matter?
Whether it’s the quality of ingredients you use, your commitment to sustainability, commitment, or your approach to innovation, you’ve got to be able to connect what makes you special to what makes consumers care.
We chatted with eight emerging pet brands at the Global Pet Expo in March. Here’s how they’re differentiating their brands ->
Features commentary from:
Logical Brands - Playology – Jeff Siddiqi
Guardian Pet Food - Jim Galovski
North Coast Seafoods - Jon Wooner
Chicken Soup for the Soul – Jim Simplot
Hillside Farms – Scott Wu
Hagen Group - Jeff San Souci
Paikka - Tea Kainu
Treatibles - Vernon Roach
Wondering how to make consumers care?
Let’s talk. After 35 years working with some of the biggest brands in the world, from Covergirl to Stanley Black & Decker, we’ve developed a Brand Activation Strategy that does more than help you stand out on-shelf and online. We’ll help you earn your place in the consumer conversation by:
- Conducting consumer listening sessions
- Accessing exclusive industry research and data
- Collecting intel on your competitors
- Exploring new audiences and untapped market opportunities
- Creating compelling brand platforms
- Building integrated marketing plans that are actually executable
- Developing creative strategy
- Planning and delivering multi-channel campaigns, including e-commerce
- Engaging and managing ambassadors and influencers
If you refuse to let your brand simply blend in to the pack, we’d like to meet you.
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