Archives: Observation


September 22, 2014

Apple Pay & the Rise of The Digital Wallet

Accompanying the launch of the much-anticipated iPhone 6 is the unveiling of Apple Pay. Apple Pay allows any consumer wielding [+]

Note that in this #makeyourmark spot there is little to no mention of Levi's® branding or denim apparel.

October 3, 2013

Levi’s Advertising Campaign adds Participation & Value to Brand

It seems like it was almost a coincidence when Levi’s and Urban Outfitters laid groundwork for new branded initiatives on [+]


September 20, 2013

Honeycomb, Icecream Sandwich, Jelly Bean… Now Kit-Kat?!

In the waves of  Apple headlines and discussion about the new iPhones and iOS 7 that flood my social media [+]

Capitol Couture Issue1

September 4, 2013

Bringing Fantasy to Augmented Reality

I was just starting to write about all the cool things the Capitol Couture (a franchise of The Hunger Games) website is showing [+]