7 Ways to Break Through Marketing Clutter

Jul 8, 2019 | Anthony Frasca Time Square filled with advertisements and marketing clutter

Did you know that the average person scrolls through 300 feet or 90 meters of online content every day? It's easy to get lost in the advertising clutter.

The CPG industry is full of noise when it comes to marketing and advertising. So how do you market your products in order to drive consumers to the point of purchase?

We've rounded up 7 steps for you to take when analyzing your CPG marketing and advertising strategy. Here are steps you can take to break through the advertising clutter.

1. Engage in Influencer Marketing

Is influencer marketing right for your brand? It probably depends on the influencer. Try reaching through crowded online spaces by partnering with an influencer to promote your product in a new way.

Influencer marketing that is done right feels organic to the consumer. 84% of millennials said that they don't like, or trust, traditional marketing. However, 58% of these millennials said they'd watch an ad from their favorite online celebrity.

Try working with an influencer to elevate your product to new audiences and advertising channels. There are influencers in all markets, niches, platforms and audience sizes to suit your business needs.

2. Use Social Media Advertising to Target Consumers

Your product is probably on social media, but are you leveraging social media advertising tools? Tools like Facebook, Instagram, and Twitter Ads can push your product past your organic audience.

Social media is a pay-to-play platform now more than ever. It's estimated that organic reach is less than 2% for Facebook pages. So how do we get your product in front of the consumer's eyes?

Social media advertising is successful when paired with proper targeting, messaging, and budgets. A paid social media strategy will help you break through the noise with your brand. Start using paid social media by setting up a social media business account.

3. Try a Mobile First Website User Experience or App

63% of internet usage in the United States comes from smartphones and tablets. This means that your website needs to work just as good, if not better, on a mobile device versus a desktop computer.

To break through the noise online make sure your website stands out. When building new pages or a new website ensure that the mobile experience is tested and made a priority.

Consider making an app to cater to your mobile-first customers. Marketing on an app can help your product break into new markets. Work with a web designer or app developer to keep your layouts and user experience mobile first across your channels.

4. Go Offline with Print and Direct Mail

Print and direct mail are still alive and well in 2019 The tangible nature of a direct mail piece is a rarity in today’s digital marketing climate. Why not use this channel as an opportunity to break through the advertising noise by adding another marketing channel outside of the internet?

Direct mail is especially helpful in local or new markets. Print can help you connect with your consumer in ways that digital advertising doesn't allow. Use mail to grab your audience's attention and connect with them on a personal level.

There's a reason that print advertising has been around for decades. It still works! Direct mail is becoming less common, yet still sees a high ROI.

Stay ahead of your competition by using these print advertising methods that have very little competition.

5. Try a Google Search or Google Display Campaign

Where is the first place you go to find a new product or brand? For many people that place is Google or another search engine. Search engine marketing is a great way to find new customers that are already looking for a product like yours.

To break through online advertising noise try a Google Search and/or a Google Display campaign. These online campaigns will help you capture customers while they search for relevant keywords or sites.

Google Advertising is easy and effective. Google offers its own training and certification courses on the tools for free. Get started with Google Ads by visiting the Google Ads platform.

6. Display Impactful Creative

When it comes to creating assets in advertising you need to get creative! Try using images, videos, infographics, gifs, and more to capture the attention of your audience.

The creative asset in your ad is where you should let your CPG product shine. Show your beauty product off, feature your food item bringing joy, or your product adding value to someone's life.

Make your ads visual and make them meaningful. Capture consumer's attention with an awe-inducing photo or a hilarious video. Make your creative content share-worthy.

7. Copywriting is still King

Do you think that words don't matter as much as they used to? Just because there is a lot of advertising clutter online doesn't mean words don't matter. Copywriting is still king when it comes to advertising.

Everything starts with words. Ideas, visuals, and even your product all started as words. Use powerful copy to convey to your consumer why your product is worth their money.

Copywriting allows your brand to show its value to the audience while also building brand reputation.

Need Help Breaking Through Advertising Clutter?

Do you need help breaking through the CPG advertising clutter? Harvey Agency is ready to help. We are experts in all thing from strategy to creative and production.

The average person can see up to 5,000 ads a day! It's important that you figure out how to lift your brand above and beyond the clutter in the advertising world.

Contact us today to get started on your break through strategy.

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