March 6, 2015

Harvey Appoints Anne Torregrossa as Account Supervisor

Award-Winning Firm Enlists Anne Torregrossa to Maximize Digital Impact for Food Industry Clients

Anne Torregrossa - Harvey

[As posted on Baltimore Citybizlist]

Harvey, an award-winning brand activation agency, today announced it has hired Anne Torregrossa as account supervisor. The nearly 30-year-old firm was recently named to Baltimore SmartCEO’s Future 50 for the second year in a row as a result of its exceptional employee and revenue growth.

Torregrossa joins Harvey with over 11 years of experience in food, food service and restaurant marketing, and product development. A majority of her career was spent working with The Greene Turtle Franchising Corporation, using her marketing skills to help grow the chain from five locations to thirty-seven. Most recently, Torregrossa ran her own consulting business where she focused on implementing integrated digital marketing strategies.

“I am honored to join the Harvey team and work with people who are just as passionate about food service and restaurant marketing as I am,” said Torregrossa. “I look forward to helping Harvey’s clients maximize their digital potential.”

At Harvey, Torregrossa will provide account leadership and strategy to two of the agency’s newest digital assignments. She will also lend her expertise to the agency’s additional food industry accounts such as McCormick & Company, H&S Bakeries, Phillips Seafood, Glory Days Grill and Flying Dog Brewery.

“We are pleased to have Anne at Harvey. Her skillset strengthens our team as we take on the digital landscape in innovative ways,” said Diane Lonsdale, chief experience officer at Harvey. “Her experience in marketing food brands is impressive and will help Harvey make an even bigger impact in the industry.”


See full article on CityBizList

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Harvey is a brand activation agency that specializes in the creation of in-store and interactive user experiences. Founded in 1986, Harvey has evolved from one of the first retail-centric agencies in the U.S. into a strong activation partner for some of America’s top brands. Follow on Twitter @harvey_agency.