Manischewitz

HARVEY has partnered with Manischewitz for 10+ years and on dozens of projects, including integrated marketing campaigns, social media content, original video, and an array of package designs across product line.

Services:Brand creative, original video series, campaign website, interactive calendar, email, #Manimacs contest, package design

Alien Abduction Day

Video Pre-Roll

Animated video series targeting moms and kids with fun thematic macaroon characters and how-to’s designed to inspire product trial and participation in #manimacs social media driven contest

Package Design

Package Design

Manimacs came to life at the point-of-purchase on limited edition macaroon cans

Key Stats

Success

Year-over-year performance and key statistics

Success
Interactive Calendar

Interactive Calendar

Usage occasions were increased by highlighting irreverent holidays and everyday macaroon inspiration, such as National Dog Day

Package Design

Package Design

Modernized package design for improved on-shelf visibility

Package Design