Covergirl Covergirl

COVERGIRL

HARVEY is COVERGIRL's in-store shopper marketing agency, executing wall graphics, promotions and video brand expression.

Services:Design, wall production, in-store displays, in-store videos, asset management, shopper tools, promotions, package design, digital style guide, sales materials, ad slicks, product and demo photography

Rock Your Beautiful!
In-store Promotions

In-store Promotions

Custom design and execution, accuracy, supplier coordination, and high-level execution of asset management are at the core of HARVEY’s process with P&G

In-store Promotions

We elevate the retail experience for a high-SKU item brand by producing clear brand engagement spaces and tools that emphasize product assortment, while reducing operational costs

Retail Walls

Retail Walls

Increased space and distribution at key retailers; extra foot of wall space in the Walgreens’ beauty aisle

Digital Style Guide

Digital Style Guide

HARVEY applies its unrivaled creative knowledge of the brand to set the standard for the beauty brand

Key Stats

Success

Year-over-year performance and key statistics

Success Success
Displays

Displays

Activate in-store experiences that efficiently showcase the breadth of products and their benefits

Sales Kits

Sales Kits

Seasonal showcase and packaging aid COVERGIRL sell-in new products to key retailers

Max Factor

Max Factor

In addition to COVERGIRL, HARVEY works with P&G across multiple beauty brands

Creative Strategy

Creative Strategy

HARVEY applies its shopper marketing expertise to refine and optimize COVERGIRL’s shopping experience

Sales Materials

Sales Materials

HARVEY leverages its intimacy with the brand to create compelling presentation materials for P&G

Ad Slicks

Ad Slicks

Camera-ready ads drive sales for COVERGIRL and its partner retailers